Rachel Willy As a business owner, you are likely aware that your customers are very important. After all, they play a massive role in whether or not your business is a success.
Therefore, most businesses aim to keep their customers as happy as possible. Of course, this is often easier said than done, which is why we’ve put together a list of things that you can do to keep your customers as happy as possible. If this is something you want to learn more about, keep reading.
Get Professional Help or use Technology
There’s no shame in getting help or using tools like technology to make things easier for yourself. In fact, in many cases, doing so has helped both business owners as well as customers.
This is because it lessens the workload of the business owner, and it also often leads to a faster response time for customers. For example, you could have a bot that answers commonly asked questions. This way, the customer can get an immediate answer to their query instead of waiting for a customer service representative to get back to them. You can also use services like the ServiceNow CRM, which is designed to improve the customer experience.
Create Surveys
The best way to find out what customers think about your business is to ask them. And the easiest way to do this is to create a survey,
This way, you will be able to get insight into what customers like about your business – so that you can keep doing that – as well as what they don’t like – so that you can work on improving that.
While setting up a survey may sound intimidating, it doesn’t have to be.
Focus on your Customer Care
While all of your departments should be focused on making customers feel valued and satisfied, there’s no denying that the area of your business that you should be paying the most attention to for this is your customer care division.
Be sure to send your team for regular training so that they know how to keep customers satisfied. You should also be sure that they follow the correct protocol. Recording phone calls, for example, can come in handy if a customer ever has a complaint and you want to find out what happened.
Encourage Prompt Responses
Look, most people can’t respond to an email as soon as they receive it, nor will they respond during their off hours or the weekend.
And while this is totally understandable, that doesn’t mean that anyone in your business should be taking weeks to respond to emails because it’s not cyber security threats, it’s the professional email that should be replied to instantly. If they do, customers will feel frustrated, and your business could end up getting a bad reputation.
This is why you should encourage your employees to promptly respond to any emails, calls, or messages that they may receive. Once again, this is of particular importance to your customer service team.
